designPartners melbourne

the challenge

create a new range of fun confectionery packaging that would appeal to children

design restraints had to be considered for successful flexographic rewind print

a tight deadline to produce multiple variants was a challenge that we engaged with enthusiasm

confectionery packaging & illustration

character design & illustration

concept drawing

character design & illustration

the creative strategy

fun bright character illustrations were developed for each bag variant that reflected the product in a unique and humorous style. Coming alive, each bag had a vibrant personality and strong
colour scheme

digitally created to the technical guidelines of flexographic printing

confectionery packaging & illustration

the outcome

effective packaging that is fun and exciting. A mass of colour attracting the target market each time they enter the store. Increased sales because it stands out in a retail environment, performing better than expected against its competitors

contact us to build and grow your brand

concept drawing

character design & illustration

concept drawing

character design & illustration

confectionery packaging & illustration

character design & illustration

confectionery packaging & illustration