the challenge

design and produce an "opening night" package for an architectural interiors company to launch into the Australian market with high-end luxury European detailing

landing page landing page
foil stamped presentation folder foil stamped presentation folder
embossed label embossed label
magazine advertising creative magazine advertising creative

the creative strategy

personalised invitations were hand delivered in exquisite gift boxes. The bold use of black and gold reflected the elaborate European detailing and the showroom

a series of French styled postcards were sent out to the guests in the weeks leading up to the event creating curiosity and great interest

invitation invitation

the outcome

simple, sophisticated and strong use of visuals created the "wow factor" with invited guests that anticipated an exquisite evening

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gift box invitation gift box invitation
promotional postcards promotional postcards
magazine advertising creative magazine advertising creative
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