designPartners melbourne

the challenge

create a fun character range of reusable confectionery tins for children. Design and artwork restraints had to be considered for reproduction on tins

the range to be sold by a premium retailer to generate sales. The key challenge was to design an innovative confectionery range that is supported by bold graphics to appeal to the target market.

character design & illustration

illustration & 3d presentation

concept drawing

illustration & 3d presentation

the creative strategy

vibrant characters were illustrated digitally giving each confectionery tin a personality

each tin was illustrated to be eye catching, attractive with strong visual imapact

illustration

the outcome

packaging that is fun and exciting for children with added functionality and presentation by being reusable

contact us to build and grow your brand

concept drawing

illustration & 3d presentation

character design & illustration

illustration & 3d presentation

concept drawing

illustration & 3d presentation