designPartners melbourne

Norina Jane
Sofitel Hotels
Trulyscrumptious
Seed Value
Givoni Fashion
Chateau Couture
Business Diligence
Sweetlip Foods
Candyworks
Kmart
Advantage
Rethink Party Food
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the challenge

to create a range of finger food packs
for the food services sector

the key objective was to design a consistent packaging range that was cost effective to print and easy to add further variants

packaging

stock photography

the creative strategy

the existing Australian made and Australian owned branding was maintained to create a bold statement. Colour coded striped packs extend across the range defining different flavours

designed as continuous flexographic rewind for ease of adding additional pack sizes and to fit with existing machinery. The continuous background can cut off at any point always displaying two design repeats

food service

the outcome

the outcome for the finger food company was functional and affordable packaging. Strong branding and distinct packaging designed to efficiently utilise common printing plates on the press with one plate change and one colour change

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packaging