designPartners melbourne

the challenge

one of Australia's most elegant hotels, Sofitel Melbourne On Collins required the creation of advertising and marketing collateral to compliment their brand image, within stringent global guidelines

accommodation flyer

magazine creative

promotional poster

tent cards

the creative strategy

the creative strategy commenced with a review of the hotel's images, messages and to establish what made the brand's experience "Luxurious". Every detail of the hotel's collateral and advertising creative had to be carefully considered to ensure that the graphic elements and use of colour were integrated with the interiors, textures and finishes of the hotel

web banner

the outcome

a successful integration of all of the hotel's communications within a stringent global framework. In keeping with the tradition of the five star Melbourne Hotel brand expressions, the identity collateral engages a style, look and feel that is both consistent and creates a memorable and sophisticated guest experience

contact us to build and grow your brand

direct mail postcard

sponsorship

promotional brochure

conference postcard

theatre programme creative

travel magazine creative

sponsorship advertising

in-room booklet

in-room newsletter

gift box & voucher