the challenge

to rebrand and create a range of gourmet sauce labels for a Melbourne based family business who's target market is the catering industry

the key objective was to instil trust in the product, generate sales and market into the retail sector with 12 months

catering labels catering labels
brand logo brand logo
label design label design
corporate logo corporate logo

the creative strategy

a contemporary brand logo was
developed in conjunction with a colour coded labelling system that could extend across a family

the brand's wholesome home style products were reflected in an iconic illustration. "We love Mumma Jens cooking" becoming the personality
for the brand

illustration illustration

the outcome

the outcome for the company was quick uptake in their product. The packaging reflected the quality and taste. The supporting web presence provided a professional and easy contact

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label design label design
royalty free imagery royalty free imagery
single web page single web page
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