designPartners melbourne

advertising campaign
branding campaign
print design campaign
web design campaign
packaging campaign
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the challenge

rejuvenate a brand identity of a family owned cafe and catering business to convey a fresh, casual approach with great food and service attract a younger market while promoting a welcoming, warm and inviting atmosphere

brandmark

business card

illustration

loyalty card

the creative strategy

introduction of a positioning statement
"a taste of home" provided the strategic marketing direction in the creative branding plan. A bright, warm colour palette of orange with black and white complemented the contemporary typeface

contemporary illustrations showcase a home-made but stylish cafe experience

photography

the outcome

a new brandmark was implemented across all print collateral, including loyalty and gift cards, making a connection with their clients

the Truly Scrumptious team quickly took ownership of their fresh new look that inspired a new interior and new customers

contact us to build and grow your brand

illustration

promotional postcard

illustration