designPartners melbourne

the challenge

create a new range of fun confectionary packaging that would appeal to children

design restraints had to be considered for successful flexographic rewind print

a tight deadline to produce multiple variants was a challenge that we engaged with enthusiasm

confectionery packaging and illustration

character design and illustration

confectionery packaging and illustration

character design and illustration

the creative strategy

fun bright character illustrations were developed for each bag variant that reflected the product in a unique and humorous style. Coming alive, each bag had a vibrate personality and strong
colour scheme

digitally created to the technical guidelines of flexographic printing

confectionery packaging and illustration

the outcome

effective packaging that is fun and exciting. A mass of colour attracting the target market each time they enter the store. Increased sales because it stands out in a retail environment, performing better than expected against its competitors

contact us to build and grow your brand

character design and illustration

confectionery packaging and illustration

character design and illustration