designPartners melbourne

advertising campaign
branding campaign
print design campaign
web design campaign
packaging campaign
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the challenge

design and print contemporary fashion brochures that feature stylish photography and layout

to promote brand awareness for both male and female summer and winter collections in the Australian market stylish brochures to attract a younger
target market

fashion brochure

art direction and photography

fashion brochure

the creative strategy

story boards were created visualising the brochure layouts and used to assist the photographic team and models. A clean white backdrop provided a non distracting environment. Complimenting imagery of nature used throughout created an emotional appeal. Creatively produced, utilising a fold-out brochure that showcased the fashion collection

fashion brochure

the outcome

enhanced brand position strengthening
the retail brand and generating increased sales in existing and emerging markets

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art direction and photography

fashion brochure

brand logo

fashion brochure