designPartners works with you to understand your brand - where your brand stands today, what options are available and which option is best going forward
a design audit analyses how your brand is performing across internal and external visual communication channels, identifies your needs to; differentiate, strengthen, elevate, communicate, connect and maximise your brand. The audit benchmarks and makes comparisons with industry competitors and presents recommendations focused on improving outcomes to increasing profit
business case for design - Wickham Group
the victorian company specialising in the production of high quality customised precision mouldings to the automotive, engineering, medical, building, electrical and industrial industries, participated in a design audit to assist in the development of their business and marketing plans. Recognised for providing the best value to customers through quality leadership and continual improvement in all its products and services, the group wanted to leverage its strength and pursue future goals
the key issues for the group was that Wickham and its competitors rely on reputation for their marketing and their brand was inconsistent
several critical success factors were identified:
- manage brand
- attract new customers
- expand into new markets
- increase competitiveness
the business case for design demonstrated strategically how design can help Wickham Group achieve its goals. The development of brand guidelines and an integrated marketing effort that promotes capabilities and capacities while differentiating and increasing Wickham Group’s bottomline
design will strengthen Wickham Groups position by establishing consistence and clear communications. Market research is highly recommended to developing business and marketing strategies and plans. Creating clear consistent guidelines to manage the Wickham Group brand is recommended while also developing business and marketing plans across all divisions. The aim of developing brand guidelines is to help consolidate a strong marketable identity. Used with all communication, materials and writing to customers will ensure a professional image is promoted and trust is built
business case for design - South Eastern Melbourne Manufacturers Alliance Inc.
an independent and proactive association representing the interests of the manufacturers in Melbourne’s South East region, focussed on building personal relationships and opportunities for its members. The group was assisted with a design audit that compared and benchmarked its competitors and alliances in the use of branding, communications; internally, externally and online, and the delivery of its brand promise to its members
a gap analysis revealed;
- no plan to achieve objectives to increase membership
- no plan to deal with maintaining personal service and growth in numbers
- resource strapped organisation
- needing to make processes easier
- needing to differentiate and communicate their unique position
several critical success factors were identified:
- manage brand and administration processes
- attract new members
- create value for members that fosters relationships
the business case for design demonstrated strategically how design can help the alliance achieve its goal to increase membership with an integrated marketing effort that promotes benefits to new members and a user friendly interactive website and online strategy that makes members the heart of the association. By better understanding its members and value adding, SEMMA can offer members the information they need to make effective decisions and provide a valuable and personalised service. SEMMA would be seen as a vital resource in the industrial heartland
