stage one > the brief. Initial client briefing over coffee. Proposal with return brief outlining understanding, objectives, strategic direction, design and estimated costs

stage two > design process. Research market place and competition. Generate ideas and designs that are visualised in concepts and presented for client discussion

stage three > design development. Refinement of the concepts. Direction approved

stage four > production. Create design layout, typography, illustration and photography. Prints or proofs produced for approval by client

stage five > final product. Print production and quality control. Delivered to client

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